Ball Receives Multiple 2017 AEROBAL World Aluminium Aerosol Awards for its L'Oréal Men Expert and Tactile Cans
December 05, 2017
BROOMFIELD, Colo., Dec. 5, 2017 /PRNewswire/ -- Ball Corporation (NYSE: BLL) recently was honored with AEROBAL 2017 World Aluminium Aerosol Can Awards for its L'Oréal Men Expert Antiperspirant can in the "Aluminium cans already on the market" category and its Tactile can in the "Prototype" category.
Ball utilized its innovative ReAl® technology to make the new L'Oréal Men Expert Antiperspirant can. ReAl® paves the way for greater lightweighting potential, as well as stronger cans. Ball's ReAl® technology provides increased strength and allows Ball to lightweight the L'Oréal Men Expert Can by approximately 12 percent. Additionally, the 80-station necker Ball uses to manufacture this can enables the production of more intricate shapes. AEROBAL judges connected with the can's aesthetics and its comfortable ergonomic fit, highlighting its "excellent visual presence thanks to the color scheme, shape and finish," ergonomic design "for easy handling" and "potential for further weight reduction."
For its winning Tactile can, Ball leveraged significant technical experience gleaned from its beverage business to print tactile ink on aerosol cans. Tactile ink applies texture on the can for greater consumer interaction with the package. Ball is able to apply the ink around 360 degrees of the can. AEROBAL judges were impressed by the Tactile can's snake motif with its characteristic reptile skin texture and visually appealing coloring, and appreciated that it provides endless design and marketing possibilities for various products and applications. The judging panel found this idea very promising, saying the can's dual sensory experience appeals to today's consumers, who are looking for new ways to have innovative and interesting experiences with brands.
The International Organisation of Aluminium Aerosol Container Manufacturers (AEROBAL) hosts the World Aluminium Aerosol Can Awards every year. The competition's panel of judges is comprised of experienced editors and journalists from renowned industry media around the world.
About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household\ products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 18,450 people worldwide and reported 2016 sales of $9.1 billion. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.
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SOURCE Ball Corporation