Pure Pro® 50 Protein Shakes Launched in Ball's Alumi-Tek® Bottles
January 11, 2010
ABB, Aurora, Ill., has introduced Pure Pro 50 ready to drink shakes in recloseable, lightweight, 16-oz. Alumi-Tek aluminum bottles from Ball Corporation
"The resealable Alumi-Tek aluminum bottle is a sports nutrition industry first," said Alan Yengoyan, General Manager, Growth Initiatives, ABB. "It distinguishes Pure Pro 50 from the pack and represents an incredible convenience to hard-training athletes and 'weekend warriors' who will appreciate the way the aluminum container keeps this performance beverage cool while giving them the option to re-cap it and save some high-quality protein for later."
According to ABB, Pure Pro 50 provides 50 grams of protein from milk and whey and is formulated for bodybuilders looking to move up to a heavier weight class, athletes who typically burn a lot of calories when training or competing and individuals who need a little help hitting their daily protein target.
This is the first sports nutrition beverage to be packaged in the Alumi-Tek bottle, which is currently used for a wide variety of other beverages including beer, energy drinks, coffee drinks, enhanced water and nutraceutical beverages. The 14.5-oz. shakes are available in five flavors.
Ball leverages its two-piece aluminum beverage can manufacturing expertise to produce the Alumi-Tek bottle because the manufacturing technology for both packages is very similar. Alumi-Tek bottles have the same high quality graphics found on cans and are decorated with the same printing process. Ball's aluminum beverage can plant in Monticello, Ind., makes all three bottle sizes - 8-oz., 12-oz. and 16-oz. bottles.
Ball Corporation is a supplier of high-quality metal and plastic packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2008 sales of approximately $7.6 billion. For the latest Ball news and for other company information, please visit www.ball.com.
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