Rumble shakes things up in its U.S. debut in Alumi-Tek® Bottles from Ball

March 06, 2014

BROOMFIELD, Colo., March 6, 2014 /PRNewswire/ -- Canadian "Supershake" creator Rumble plans to offer its all-natural shakes in Ball Corporation's Alumi-Tek® bottles to U.S. consumers this spring.

"We saw a gap in the market for an all-natural beverage that includes high-quality protein and a significant amount of omega 3s, which is why Rumble was created," explains Rumble founder Paul Underhill. "To ensure the highest quality drinking experience for our customers, we chose the Alumi-Tek® bottle from Ball. Rumble fans love that the bottle is reclosable for when they're on the go."

"By putting their shakes in the Alumi-Tek® bottle, Rumble differentiates itself as a premium brand that consumers can't miss," said Bruce Doelling, vice president, sales, for Ball's North American metal beverage packaging business. "In addition to having the same advantages as aluminum cans such as infinite recyclability and the ability to cool down quickly, our proprietary Alumi-Tek® bottles provide reclosability for consumers on the move."

Rumble, already available across Canada in grocers such as Whole Foods Market, Thrifty Foods, and Choices Market, will be showcasing both its Dutch Cocoa and Vanilla Maple flavored shakes at the March 7-9 Natural Products Expo West at the Anaheim Convention Center in Anaheim, Calif. Show attendees are invited to stop by, sample both Rumble flavors which will hit U.S. shelves in May, and introduce themselves to Paul and the other members of the innovative Rumble team.

About Rumble

Rumble was founded by Paul Underhill who was determined to get the most out of life, even while balancing the demands of a genetic lung disease and frequent hospital visits. He began to eat healthier and noticed definite improvements when he did so. Unable to find meal replacement alternatives that had the requisite omega 3s (or that weren't laden with corn syrup and artificial ingredients), Paul turned to his blender to come up with a solution. The result was Rumble: A tasty, nutrient-loaded supershake that would provide him with the fuel needed to keep him going. For more information, visit or connect with us on Facebook ( or Twitter (@DrinkRumble).

About Ball Corporation

Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2013 sales of more than $8.5 billion. For more information, visit, or connect with us on Facebook or Twitter.

Forward-Looking Statements

This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties, which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99 in our Form 10-K, which are available on our website and at Factors that might affect: a) our packaging segments include product demand fluctuations; availability/cost of raw materials; competitive packaging, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve productivity improvements or cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange or tax rates; b) our aerospace segment include funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts; c) the company as a whole include those listed plus: changes in senior management; successful or unsuccessful acquisitions and divestitures; regulatory action or issues including tax, environmental, health and workplace safety, including U.S. FDA and other actions or public concerns affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; litigation; strikes; labor cost changes; rates of return on assets of the company's defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget, sequestration and debt limit; reduced cash flow; ability to achieve cost-out initiatives; interest rates affecting our debt.

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SOURCE Ball Corporation