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Real Circularity Can Create Real Change

The impact of the packaging pollution crisis is growing every day. At Ball, we are committed to doing what we can to move toward a truly circular economy, where materials can be – and actually are – used again and again.

We are increasingly aware that this vision is shared by many - our customers, partners, policymakers and other stakeholders - who are looking to address climate change and seeking solutions to the global packaging pollution crisis. We sincerely hope it can help inspire a global shift to more circular and comprehensive measurement of environmental impact – a responsibility that we all share. 

Despite the scale of the packaging pollution crisis, it’s clear that change is coming. Driven by consumer demand, companies are increasingly making sustainability a core value and a conspicuous part of their business. That’s why we’re sharing our aspirations of Real Circularity - to identify other companies and partners who also embrace it and will help us advance these ambitious goals. 

Our environment and the future of our planet depend on it.

John A. Hayes, Chairman & Chief Executive Officer

eunomia the 50 states of recycling


A State-by-State Assessment of Containers and Packaging Recycling Rates.
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Comparable assessment of recycling rates for common containers and packaging materials (CCPM).
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Good data is the foundation of smart policies that will grow our economy and protect the environment.
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Boosting Recycling Rates

We’ve set a target of reaching 90% global recycling by 2030.

In order to achieve it, we need to dramatically boost U.S. recycling rates. Good data is the foundation of smart policies that will grow our economy and reduce packaging pollution that threatens the planet.
That’s why Ball Corporation commissioned Eunomia to produce the first state-by-state comparable assessment of recycling rates for common containers and packaging materials (CCPM) in the U.S. We invite you to see how your state measures up in “The 50 States of Recycling.”

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Key Takeaways: As state and federal lawmakers consider recycling legislation and infrastructure investment, it's important to understand what's working - and what's not - when it comes to recycling in our country. With good data, smart policies and infrastructure investment, the U.S. can be a leader in the global circular economy.


  • Not all recycling is created equal, and we should prioritize recycling of materials that have the greatest potential to reduce greenhouse gas (GHG) emissions and the highest value for creating new products.
  • Collection and recycling are not synonymous, as the quantity of material collected for recycling today is often far greater than what is actually processed and recycled into new products with non-recyclable contaminants making the entire system less effective.
  • Overall, the states that have more comprehensive and current recycling data along with a state-driven reporting system achieve higher recycling rates, demonstrating the importance of accurate measurement in moving the U.S. towards a more circular economy.
  • Americans support stronger recycling policies and investment in recycling infrastructure.

 “America’s recycling system is broken, but the good news is Americans overwhelmingly support some of the most effective solutions to reform it. If we are willing to recapitalize our antiquated recycling system by taking a fresh look at the way we create incentives, invest in adequate infrastructure and change behaviors to drive real recycling, we can lead the country toward a more circular and sustainable future."

~ John A. Hayes, Chairman & Chief Executive Officer

Life Cycle Analysis

Real Circularity means thinking beyond the traditional cradle-to-grave model. Transparent measurement and active accounting of the real environmental impact of our waste are crucial to making more informed decisions about packaging. The tools we use to measure sustainability must consider circularity, recycling, and the lifespan of pollution. Ball is taking an important first step in that direction with the release of our new comparative life-cycle assessment (LCA). 

A New Kind of Measurement

Developed by Sphera, a global provider of software and services on environment, health, safety & sustainability, operational risk management & product stewardship, as well as an expert third-party critical review panel, our new comparative LCA challenges the traditional ways sustainability has been measured in the beverage packaging industry.

Sphera's methodology compares real recycling data for four of the most popular beverage packaging materials – aluminum, plastic (PET), glass and cartons – across three key geographies: the U.S., Europe and Brazil. 


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The information contained in any sustainability-related section of Ball’s website may contain estimates, predictions, and forward-looking statements concerning past and future data, information, events, growth, and trends, including related to Ball’s financial and sustainability performance and progress. Words such as "expects," "anticipates," "estimates," "believes," "targets," "likely," "positions", similar expressions, and any charts, graphs, tables, or timelines conveying expectations, estimates, beliefs, targets, goals, visions, objectives, or similar concepts typically identify forward-looking statements, which are generally any statements other than statements of historical fact. Such statements may be based on current expectations, trends, and views of the future and possible outcomes, and such statements are subject to risks and uncertainties.  Actual developments, results or events are likely to differ materially from those expressed, anticipated, or implied.  Such trends, developments, and potential outcomes, especially those related to sustainability, are often mostly or entirely outside of our reasonable control. Additionally, data, information and predictions related to sustainability trends, expectations, growth, and effects on our company and our industry are inherently uncertain.  You should therefore not rely upon any information on this website, and such information should be read in conjunction with, and, qualified in their entirety by, any cautionary statements and disclaimers, including this cautionary statement and any “forward-looking” statement disclaimer. Except where expressly indicated, discussions of sustainability-related developments do not indicate that such developments will have any impact on Ball or on our industry. Ball undertakes no obligation to publicly update or revise data, information, estimates, predictions, discussions, views, proposals, positions, recommendations, or analysis whether as a result of new information, future events, or otherwise.