Real Circularity


Learn more about our approach

Real Circularity Can Create Real Change

The impact of the packaging pollution crisis is growing every day. At Ball, we are committed to doing what we can to move toward a truly circular economy, where materials can be – and actually are – used again and again.

We are increasingly aware that this vision is shared by many - our customers, partners, policymakers and other stakeholders - who are looking to address climate change and seeking solutions to the global packaging pollution crisis. We sincerely hope it can help inspire a global shift to more circular and comprehensive measurement of environmental impact – a responsibility that we all share. 

Despite the scale of the packaging pollution crisis, it’s clear that change is coming. Driven by consumer demand, companies are increasingly making sustainability a core value and a conspicuous part of their business. That’s why we’re sharing our aspirations of Real Circularity - to identify other companies and partners who also embrace it and will help us advance these ambitious goals. 

Our environment and the future of our planet depend on it.

John A. Hayes, Chairman, President & Chief Executive Officer

See more from John Hayes in his February 2020 CNBC op-ed, "Getting serious about recycling means starting with truly recyclable products"

"Transparent measurement is key to solving the global packaging waste crisis and addressing climate change. We need to be able to evaluate products’ true lifecycles, including how easily they can be recycled.”
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Transparent Measurement

Real Circularity means thinking beyond the traditional cradle-to-grave model. Transparent measurement and active accounting of the real environmental impact of our waste are crucial to making more informed decisions about packaging. The tools we use to measure sustainability must consider circularity, recycling, and the lifespan of pollution. Ball is taking an important first step in that direction with the release of our new comparative life-cycle assessment (LCA). 

A New Kind of Life-Cycle Analysis

Developed by Sphera, a global provider of software and services on environment, health, safety & sustainability, operational risk management & product stewardship, as well as an expert third-party critical review panel, our new comparative LCA challenges the traditional ways sustainability has been measured in the beverage packaging industry.

Sphera's methodology compares real recycling data for four of the most popular beverage packaging materials – aluminum, plastic (PET), glass and cartons – across three key geographies: the U.S., Europe and Brazil. 


Get the Report

Complete the form below to have a copy of the full Sphera LCA report (219 pages) emailed to you.

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