Ball Eyeris Cans

Ball Aerosol Packaging releases report on ground-breaking Eyeris® printing technology for sustainable aluminum packaging 

December 08, 2023

Ball has released a new report on the transformative power of Eyeris®, its proprietary enhanced printing technology for aluminum cans and impact extruded bottles. Available in up to nine vivid colors and versatile for household and personal care products, and up to eight colors for beverage packaging, Eyeris® offers unparalleled visual appeal at a time when consumer demand for sustainable packaging continues to grow.    
Unlike traditional printing methods, Eyeris® uses advanced printing and imaging processes to deliver high-resolution, photo-realistic images directly onto the aluminum packaging surface. This ground-breaking HD imagery spans 360 degrees around the can or bottle, offering brands a unique platform to tell their story and create emotional connections with consumers.   
“Consumers are increasingly demanding sustainable packaging solutions for household and personal care products. Our new report explores how Eyeris® enables brands to stand out with vivid imagery, while also aligning with the sustainability attributes of aluminum – which is safe, lightweight and infinitely recyclable regardless of shape, color or format,” said Victoria Marletta, Commercial Vice President, Aerosol Packaging at Ball Corporation. “Eyeris® provides a significant step forward in packaging design technology. We’re excited to partner with our customers to provide this innovative and versatile solution for brands to communicate with their customers.”  
As a leader in sustainable aluminum packaging innovation, Ball launched a range of lightweight Aerosol aluminum cans using their patented alloy, ReAl®, in 2014 with the aim of reducing emissions from transportation. ReAl® aerosol cans are up to 30% lighter than standard ones and have succeeded in contributing to a reduction in transportation-related emissions. However, widespread adoption of lightweighting has led to standardized can shapes and sizes and less visual differentiation. Eyeris® is designed to address this issue by ensuring brands and on-pack promotions stand out on the shelf in a crowded market, where creativity may feel squeezed, and captivate consumer attention.   
Eyeris® reflects Ball’s commitment to innovation and sustainability, offering purpose-powered solutions that help brands elevate their packaging while contributing to a more sustainable world. When combined with Eyeris® technology, aluminum packaging not only fulfils but amplifies both sustainability and consumer engagement by allowing high-resolution printing directly on the package, thereby eliminating the need for additional labels.   
For more information, and to learn how Eyeris®-high-definition printing technology can enhance brand visibility, download the report at Eyeris - Ball