Ball and Kroenke Sports & Entertainment Introduce Innovative Aluminum Cup to Pepsi Center Fans
October 15, 2019
DENVER, Oct. 15, 2019 /PRNewswire/ -- Ball Corporation (NYSE: BLL) and Kroenke Sports & Entertainment, LLC ("KSE") today announced that Ball's infinitely recyclable aluminum cup will soon be available to visitors at KSE's Pepsi Center in Denver, Colo. This is the first major professional sports arena to introduce the aluminum cups at full scale, debuting during the NBA's Denver Nuggets' home opener against the Phoenix Suns on Friday, Oct. 25.
Ball, a leader in cutting-edge, sustainable aluminum beverage packaging, designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products. KSE's Pepsi Center is also home to the NHL's Colorado Avalanche and the NLL's Colorado Mammoth, expanding the aluminum cups offering to professional basketball, hockey and lacrosse fans, as well as concertgoers.
"We're proud to team up with KSE to bring sports fans at Pepsi Center a sustainable beverage cup option and grow this offering across sports venues in the U.S.," said John A. Hayes, Ball's chairman, president and chief executive officer. "As a premier sports and entertainment destination in Denver, Pepsi Center is making a meaningful difference on promoting sustainability in its industry. At Ball, we've seen lot of excitement for the aluminum cup since launch, and we look forward to NBA, NHL and NLL fans in Denver experiencing them for the first time."
Ball and KSE hope that the introduction of the aluminum cup will inspire good recycling habits. The collaboration between the two Denver-based companies is part of Ball's recently launched pilot program, which will produce a limited supply of aluminum cups through 2020 to meet current customer demand from major sports and entertainment venues seeking to replace plastic cups. The aluminum cups, which will be used at all Pepsi Center events for draft soda and beer products, is a milestone for KSE as it seeks to reduce plastic use and promote sustainability in its venues.
"KSE and the Pepsi Center have prioritized sustainability efforts in recent years, which have brought improvements around limiting energy use and consumption, and enhancing our recycling opportunities is a natural continuation of these efforts," said Jim Martin, President and CEO of Kroenke Sports & Entertainment. "Introducing the aluminum cup option provides a more sustainable gameday and event experience for our fans and we are thrilled to be the first professional sports arena to lead this change."
Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material, and like aluminum cans, aluminum cups can be easily recycled. In fact, 75 percent of the aluminum ever produced is still in use today. In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy and cool to the touch. It also can be customized with logos and graphics.
About Ball Corporation
Ball Corporation supplies innovative, sustainable aluminum packaging solutions for beverage, personal care and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 17,500 people worldwide and reported 2018 net sales of $11.6 billion. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.
About Kroenke Sports & Entertainment
Denver-based Kroenke Sports & Entertainment (KSE) is one of the world's leading ownership, entertainment and management groups. As owners and operators of Pepsi Center, the Paramount Theatre, Dick's Sporting Goods Park, the Colorado Avalanche (NHL), Denver Nuggets (NBA), Colorado Mammoth (NLL) and Colorado Rapids (MLS), KSE's sports and entertainment assets are second to none. Additional properties under KSE's umbrella include Altitude Sports & Entertainment, a 24-hour regional television network; Altitude Authentics, the company's official retail provider; and Altitude Tickets, the official ticketing provider for KSE teams and venues.
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SOURCE Ball Corporation