The Ball Widget Can: When the Experience Matters
April 12, 2017
BROOMFIELD, Colo., April 12, 2017 /PRNewswire/ -- The point of combining beer and nitrogen is to deliver to beer-loving consumers a foamy, satisfying experience that delights the nose, eyes and ears as well as the palate. And the Ball Widget Can is the only way to ensure a nitro experience straight from the can – Ball's Widget Can provides a bigger head, a longer cascade and a smoother and creamier mouth feel that other nitrogen-dosed alternatives can't deliver.
"A widget is the only way to deliver the full nitro experience out of the can – no hard pour required," said Melanie Virreira, marketing director for Ball. "Unlike cans that simply nitrogen dose the headspace, which quickly evaporates once opening, the Ball widget holds the nitrogen in a small, top-hat shaped device that sits at the bottom of the can. When the can is opened, that nitrogen is released, unleashing tiny nitrogen bubbles through the entire beer creating an unmistakable widget nitro experience.
"The Ball Widget Can more effectively and evenly nitrogenates beer, and creates a larger foam head that lasts twice as long as disappointing non-widget can alternatives," Virreira continues. "If you're going to offer the nitrogen experience to your customers from a can, why make them pour it out? The Ball Widget Can delivers a satisfying experience that beer fans love and remember regardless of how they drink it."
Ball's nitrogen Widget Can benefits from the company's strong support of craft brewers across the country and its more than 137 years of packaging experience. The Widget Can has already proven successful in Europe, and now Ball is making and supplying its widgets in North America to craft brewers who want to provide their customers with the best nitrogen can experience available.
Here's how the Ball Widget Can works (while it's hard to make, we make it simple to buy and use):
- The widget device sits at the bottom of the can and is charged with nitrogen during filling – Ball will send you the widget-installed can, ready to fill.
- When the can is opened, the change in pressure discharges micro-nitrogen bubbles through the entire beer giving it that creamy texture and a unique head available only from nitro taps – until now.
When more than 95 percent of beer drinkers enjoy beers on nitro, why not provide that experience beyond the bar stool? The Ball Widget Can is the perfect can for a craft brewer looking to package an authentic, malt forward beer like a stout or porter.
Want to learn more about the Ball nitrogen Widget Can? Come see us at the Craft Brewers Conference (booth 2400) in Washington, D.C.; send an email to firstname.lastname@example.org; or check out whywidget.com. Ball 12- and 16-ounce widgets are available now!
About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 18,450 people worldwide and reported 2016 net sales of $9.1 billion. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.
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SOURCE Ball Corporation