Unveil hidden messages or codes with multi-stage ink activation



Available Colors

Why use this effect?

  • Specialty ink that brings a new level of customer interaction to packages
  • Packaging reveals hidden messages in two stages
  • A dynamic addition to existing products or a great way to differentiate new products
  • Enables products to stand out in the fridge and during consumption

Things to know

  • Thermochromic Reveal inks are printing inks which change their color when the can gets cold (stage 1) and again during consumption (stage 2)
  • It provides a visual temperature indicator to indicate when the product inside the can is chilled to a designated temperature
  • Ink performance begins to deteriorate when exposed to direct sunlight for 6 hours
  • The Thermochromic Reveal effect is available on all can sizes
  • Elements created using Thermochromic Reveal ink should be placed in the main body of the can
  • We recommend design ideas are submitted to ensure the final artwork is feasible*
  • Compatible with cold-fill and pasteurization processes up to 82°C but not for retort
  • Thermochromic Reveal is currently available in two colors: Blue and Aqua

*For all our design guidelines for this special finish and available colors visit the Ball print guidelines portal

Boost the power of your sustainability messaging

Boost the power of your sustainability messaging

We explore sustainability messaging within beverage packaging. Maximize your commercial opportunity, drive brand advocacy while increasing recycling awareness and more. Download our Sustainability Messaging Report here.

What if you could see more of our special effect inks in action?

What if you could see more of our special effect inks in action?

Our special effects inks and finishes can drive demand and ROI – the only limit is your imagination. Better yet, regardless of customization, the aluminium remains recyclable.

Contact our team 

Let’s work together on your next campaign and make ‘what if’ a reality for your business with our range of special effect inks and finishes. Contact our team below and see what’s possible!