What if your customers knew your packaging was infinitely recyclable?
As a leading global aluminium beverage can manufacturer, we pride ourselves on our commitment to sustainability and our thirst for innovation. Innovation that doesn’t stop at sustainable packaging; our advances in multi-sensory finishes allow you to stand out in today’s competitive marketplace and meet your sustainability goals.
Consumers are becoming increasingly conscious about sustainability and in particular the effect of recycling. Don’t miss a trick, utilise the 360-degree canvas that aluminium cans offer, to inform and engage consumers.
Five Decades of Exceptional Moments
What if your cans offered unlimited creative freedom?
Endless creative ideas can be brought to life with our range of special effect inks. Radiate intense color with day glo inks, change the can’s color at the perfect drinking temperature with thermochromic ink or even have your can glow in the dark.
Infinitely Recyclable. Always Unforgettable.
Glow in the Dark
Inks which glow in the dark once they are charged by light. Ideal for differentiated promotions, and for achieving impact in cinemas, bars and nightclubs.
Digital technologies like Quick Response (QR), Digimarc, Barcode, Snapchat and Shazam codes offer an exciting way to connect with consumers, supporting marketing initiatives.
Matte over varnish produces a sophisticated, low-sheen effect creating a striking on-shelf alternative to conventional gloss finish. Great for premium and modern appeal.
Inks change color when the can is exposed to natural sunlight. Great for communicating outdoor living and healthy lifestyle values.
This finish gives a fourth dimension to a design, creating a wet look to highlight ‘fresh and cold’ appeal, and giving consumers a sensory experience on the can.
Ink changes color as soon as the product’s ideal drinking temperature is reached. Packaging can reveal messages, creating an interactive customer experience.
Our special effects inks and finishes can drive demand and ROI – the only limit is your imagination. Better yet, regardless of customization, the aluminium remains recyclable.
Want to Know a Bit More?
Pantone (solid coated) is the most common target reference for designers, that communicates spot colors, but for printing on a white background. Note that we print directly to the aluminium substrate, that influences the inks. To set achievable expectations you can use LPAQ & LPAV Metal Deco Aluminum dependent color libraries for PantoneLIVE™.
Custom target can be any sample from the color of a bottle label or a cardboard pack, to the color of your car.
Special effect inks are mostly available as specific predefined colors. Please ask to see the color guide for this special range for more details.
For both custom or predefined ink references, Ball will make a closest rematch of your color and will send it for approval in a form of a rollout or contract proof.
The can is also the world’s most recycled beverage container, at 69% globally. The European average is 74.5% , with some countries achieving close to 100%, such as Brazil with a recycling rate near 98%. Aluminium can recycling has high yields with minimal material losses (around 8%) compared to other materials that can lose 20-30%. And because it retains its quality and value aluminium is an economically viable material to recycle.
Contact our team
Let’s work together on your next campaign and make ‘what if’ a reality for your business with our range of special effect inks and finishes. Contact our team below and see what’s possible!