A low sheen effect
Creating a striking on-shelf alternative to conventional gloss finish
Why use this effect?
- Creates a natural or frosted ‘just out of the fridge’ look
- Ideal for impact at point-of-purchase
- Great for premium and modern appeal
- Brands make a sophisticated appearance on shelf
- More interaction with the packaging as the consumer feels the velvet-like surface
Things to know
- The matte effect is an overall effect meaning that all the colours on your design appear matte with the same velvety softness
- With reduced reflective priorities, Matte OV is recommended for use with QR/AR applications
- The matte effect is available on all can sizes
*For all our design guidelines for this special finish and available colors visit the Ball print guidelines portal
Our special effects inks and finishes can drive demand and ROI – the only limit is your imagination. Better yet, regardless of customization, the aluminium remains recyclable.
Contact our team
Let’s work together on your next campaign and make ‘what if’ a reality for your business with our range of special effect inks and finishes. Contact our team below and see what’s possible!