Ball

Ball's New Aluminum Cup

Ball's New Aluminum Cup

Ball is constantly innovating to bring cutting-edge, sustainable aluminum beverage packaging solutions to our customers. The infinitely recyclable, lightweight aluminum cup is the latest innovation we're bringing to market with a U.S. pilot launching in indoor and outdoor venues across the country beginning in the fall of 2019. Simply enjoy, then recycle!
 
A Sustainability Game Changer

Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material.
  • Aluminum cans have a global recycling rate of 69 percent, making them the world’s most recycled beverage container.
  • Aluminum can be recycled an infinite number of times without losing quality.
  • Just like an aluminum can, an aluminum cup can be recycled and back in a consumer's hand in as few as 60 days
  • 75 percent of aluminum ever produced is still in use today.
  • 78 percent of consumers expect beverage brands to use environmentally friendly containers in the next five years.
 
An elevated drinking experience

The aluminum cup is sturdy, durable and cool to the touch, giving beverage drinkers a unique experience. It also can be customized with logos and graphics. Consumer research shows:
  • Ball's aluminum cup rates significantly better than other cups on the market on appearance, sturdiness and uniqueness
  • Consumers agree that Ball's aluminum cup provides a uniquely cold beverage experience
  • The overwhelming majority of consumers enjoy the experience of drinking from the cup
  • 58 percent said they would prefer establishments who serve cold beverages in Ball's aluminum cups
  • On average, consumers are willing to pay more for Ball's aluminum cup over traditional cups due to its sustainability and experiential benefits
Additionally, consumers rate venues significantly higher and are more likely to revisit them because of the aluminum cup. 
 
58% of consumers would prefer establishments
who serve cold beverages in Ball's aluminum cups
Sustainability

Sustainability

One thing we value more than discovering new planets is making the most of the one we already live on.

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Innovation

Innovation

We’re not content to rest on our laurels, and it’s why we push boundaries every day. Here on land and in the universe.

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Metal Packaging

Metal Packaging

Understanding the lifecycle of our products to better develop sustainable packaging solutions.

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Aluminum Cup Sales

For more information, contact:

E: cupsales@ball.com

Media Inquiries

Renee Robinson

T: +1 (303) 460-2476
E: renee.robinson@ball.com