Ball at the Big Game
Super Bowl LVI was a watershed moment for Ball. How did we show up? With a solid game plan and one goal – to help advance sustainability and the importance of aluminum recycling at the Big Game. We teamed up with partners, were on the ground in Southern California, shared our story, showed up on your phones in ways we’ve never done before, and most of all, we helped fans celebrate sustainably.
Our Scoreboard
Changing the Game
This year, we teamed up with the LA Rams, LA Chargers and influencers to change the sustainability game on the field and off the field.
Our Story Was Heard
Social Media
The Ball Corporate and Cups accounts pulsed a steady drumbeat of engaging content across all social platforms to amplify how Ball showed up for the Big Game.
- 68 posts shared across owned, executive and partner social media channels
- 99% increase in accounts reached compared to the two weeks prior
- 812k accounts reached garnering over 20k engagements
- 3k new followers across Ball accounts