Ball at the Big Game
Super Bowl LVI was a watershed moment for Ball. How did we show up? With a solid game plan and one goal – to help advance sustainability and the importance of aluminum recycling at the Big Game. We teamed up with partners, were on the ground in Southern California, shared our story, showed up on your phones in ways we’ve never done before, and most of all, we helped fans celebrate sustainably.
Our Scoreboard
Changing the Game
This year, we teamed up with the LA Rams, LA Chargers and influencers to change the sustainability game on the field and off the field.
Our Story Was Heard
Ball and Anheuser-Busch
For the third year in a row, we partnered with ABI to bring our Ball Aluminum Cups to fans at SoFi Stadium and at home.
A Toast to the Big Game
Ball Corporation is back helping us all celebrate our favorite teams in the Big Game this year – bigger, better and bolder.
On Your TV Screens
15.7M consumers watched on local TV, former NFL player Ovie Mughelli sharing tips for sustainable tailgating like using our Ball Aluminum Cups.
Together, We Can Make A Difference
Dan led the conversation about how sports partnerships can drive sustainability.
Cooper Kupp cup on the Morning Show
Local LA reporters raved about the limited edition Cooper Kupp aluminum cups and highlighted its sustainability features.
Touchdown, Sustainability!
After the Super Bowl, Dan Fisher reflected on the impactful sustainability progress we made with our partners in LA.
Social Media
The Ball Corporate and Cups accounts pulsed a steady drumbeat of engaging content across all social platforms to amplify how Ball showed up for the Big Game.
- 68 posts shared across owned, executive and partner social media channels
- 99% increase in accounts reached compared to the two weeks prior
- 812k accounts reached garnering over 20k engagements
- 3k new followers across Ball accounts