Case Study: Aluminum Bottle Revolution
What if you could get the portability, recyclability and freshness of a can, but you didn’t have to give up the reclosability benefits of a bottle? Ball manufactures the lightest 16-ounce aluminum beverage bottles on the market and we successfully converted several customers to Alumi-Tek® from other available bottle technologies.
When compared to these alternatives, our bottles use approximately 50% less aluminum, resulting in a significantly reduced environmental footprint. Building on the knowledge we gained in over a decade of aluminum bottle manufacturing, we began manufacturing The Coca-Cola Company’s contour-shaped aluminum beverage bottle in the U.S. in 2015. A result of close customer collaboration, and the dedication of our innovation and operations teams, this new bottle is a standout on premise and in retail locations.
The shaped bottle weighs approximately 15% less than the competitive product, which was on the market in 2015, and has an estimated 11% lower carbon footprint. With that, it provides a valuable contribution to Coca-Cola’s ambitious goal of reducing the carbon footprint of “the drink in your hand” by 25% by 2020.