Real Circularity means thinking beyond the traditional cradle-to-grave model. Transparent measurement and active accounting of the real environmental impact of our waste are crucial to making more informed decisions about packaging. The tools we use to measure sustainability must consider circularity, recycling, and the lifespan of pollution. Ball is taking an important first step in that direction with the release of our new comparative life-cycle assessment (LCA).
A New Kind of Measurement
Developed by Sphera, a global provider of software and services on environment, health, safety & sustainability, operational risk management & product stewardship, as well as an expert third-party critical review panel, our new comparative LCA challenges the traditional ways sustainability has been measured in the beverage packaging industry.
Sphera's methodology compares real recycling data for four of the most popular beverage packaging materials – aluminum, plastic (PET), glass and cartons – across three key geographies: the U.S., Europe and Brazil.
Detailed region-specific resources are available for download