Africa, Middle East & Asia

Small Actions, Big Impact

In the United Arab Emirates, Ball partners with the green nongovernmental organization Emirates Environmental Group (EEG). In 2017, Ball became an official sponsor for EEG’s Can Collection Drive. Under the motto “Small Actions, Big Impact,” Ball employees volunteered to join the EEG’s Can Collection Day in February and October and supported a number of can collection activities.

Having collected almost 10 metric tons of aluminum cans in 2017, and more than 300 tons since the program launch in 1997, Ball and EEG plan to continue their close collaboration by organizing new can recycling campaigns and awareness raising sessions in schools throughout 2018. The partners have also kicked off a waste recycling awareness campaign across selected schools in the Emirates and placed beverage can recycling bins on their grounds.



Though beverage can recycling rates in China are very high (estimated at 90 percent for aluminum cans, 75 percent for steel packaging), the environmental benefits of recycling are not well known. Ball launched recan Asia in 2007 to create programs to educate consumers, especially children, about the positive impacts of recycling. recan Asia also conducted research about the behavioral aspects of consumer waste disposal so that effective consumer messaging and education campaigns can be developed.
Because official packaging recycling statistics for China are not yet available, Ball and its customers and industry partners initiated a research project to study the characteristics of packaging waste sent to landfills. After the initial survey in 2010, a 2013 follow-up study allowed scientists at the Chinese Research Academy of Environmental Science to evaluate trends.