Beerifying The Wine Industry

Beerifying The Wine Industry: Lessons From Wine In A Can

Sure, you can turn your nose up at wine that comes in a can. But you'd be missing out on a serious growth category within the wine industry.

It isn't just the buzz that "alternative packaging" is receiving these days, with its attention on variations like boxed wine, recycled materials, single-serving containers, and wine in a can. It's more the business case behind it that is so persuasive and eye-catching.