Partnership Announcement

Ball Corporation and Kroenke Sports & Entertainment (KSE) are launching a first-of-its-kind global marketing partnership to advance sustainability in sports and entertainment.

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One Goal | One Globe | One Team

This partnership is an important milestone for the sports and entertainment industry and is not about just one venue or team. These venues have the power to be centers of change. It is about evolving the way we do business to be more responsible stewards of the environment and create a new vision of a more sustainable entertainment industry.

“We’re thrilled about this new chapter for ‘Ball Arena.’ Bringing the Ball name to the venue is an exciting moment for both hometown companies and reflects our steadfast commitment to continue to do better – for our teams, for our community and for our planet.”
John Hayes, Ball's Chairman, President and CEO
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Join the Recycling Revolution

Aluminum beverage packaging is infinitely recyclable and designed for circularity:

  • 75% of all aluminum ever produced is still in use today
  • With a global recycling rate of 69%, aluminum beverage containers are the most recycled beverage package in the world
  • Aluminum cans, cups, and bottles can be used, collected, recycled and put back on a store shelf in 60 days.
Ball and KSE want to inspire fans who visit these three venues to have important conversations about sustainability with their friends and families – recognizing the powerful impact that choosing infinitely recyclable beverage packaging can have on their communities and the planet.

Ball Aluminum Cups

Ball and KSE will champion greater use of infinitely recyclable aluminum beverage packaging and give consumers confidence that their beverage containers will be successfully recycled and reused.

This partnership is about making aluminum recycling fun and easy for fans.

Ball and KSE know that fans are excited about sustainable alternatives to plastic, and we want to make these options a reality in everyday life, both at these venues and at home.

Buy Ball Aluminum Cups Online

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75% of all aluminum ever produced is still in use today. Once recycled, the aluminum in cans and cups can return to market as a new can or cup in just 60 days.
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Real Circularity

Choose aluminum cans, cups and bottles – we can do right by the planet and ensure that aluminum recycling is easy for consumers, employees and teams.

This partnership is focused on shifting from plastic beverage packaging to infinitely recyclable aluminum cans, cups and bottles.

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The Latest News

Recycled Aluminum

Getting Serious About Recycling (CNBC)

A recent EPA report confirmed that only 25% of waste in the U.S. is actually being recycled, and most is downcycled into lower value products that ultimately end up in landfills or worse. Focusing more on product design and real recycling would be a big help.
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Cups Photo Credit: Matthew Noel

"Big Game" Changing Aluminum Cup

Ball's infinitely recyclable aluminum cups were featured and used by guests at Hard Rock Stadium in Miami Gardens for Super Bowl LIV in February 2020. 
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Ball Product Range

The World's Most Recycled Beverage Package

With a 69% global recycling rate, aluminum beverage cans are the most recycled beverage package in the world, according to an analysis by Resource Recycling Systems (RRS).
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