2020 Sustainability Goals

Ball developed 10 new ambitious goals to achieve by 2020. The goals are backed by detailed, shorter-term goals in each business, region and at the plant-level.

 Achieved    On track    Some progress    Behind
Goal By When Status
Cut the carbon footprint of our beverage cans by 25% (considering goals on multiple product stewardship issues, including weight optimization, energy in can making and metal production, recycling rates) (2010 baseline) 2020
Achieve industry recycling rate targets for metal packaging products in developed markets, and work toward measurement and improvement of metal packaging recycling in emerging markets 2020
Deliver three major aerospace programs that will provide significant benefits in areas such as climate change, weather, drought, pollution and biodiversity measurements 2020
Reduce three-year rolling average Total Recordable Incident Rate by 25% (2015) 2020
By year-end 2016, determine baseline for electricity, natural gas, water, waste and VOCs for our company post-close of the Rexam acquisition and commit to bottom-up normalized targets for our global beverage can business by mid-2017 (2015)
  • Improve energy efficiency by 5% (2016 baseline)
  • Improve water efficiency by 5% (2016)
  • Reduce total waste generation per unit of production by 6% (2016)


Determine a science-based greenhouse gas emission reduction target by mid-2018 (2015) 2018
Enhance overall employee engagement and talent retention by assessing and continuously improving the processes that support the way we acquire, onboard, develop and move talent at Ball 2020
Roll out diversity and inclusion tools globally, expand our Ball Resource Groups company-wide, and meet the criteria required to secure a place on the Diversity, Inc. Top 50 Companies for Diversity 2020
Global roll out of Community Ambassadors program 2020
Establish 2030 global volunteer goal that is aligned with the UN Sustainable Development Goals 2020


Approved Science-Based Target 

In April 2020 Ball announced the Science Based Targets initiative's (SBTi) approval of its targets to reduce absolute carbon emissions within our own operations by 55% and within our value chain by 16% by 2030 against a 2017 baseline.

This milestone affirms Ball's industry-leading efforts to help accelerate the transition to a low carbon economy and limit global warming to 1.5 degrees Celsius, supporting the goals of the Paris Agreement. Ball is the first in the can making industry with an approved science based target.

Cut/4 CArboN Update


To better support our customers and reduce risk, we increased our knowledge and capabilities to assess our products’ environmental footprints and developed our own target, which includes carbon emissions across the value chain (excluding the beverage).

The Cut/4 CArboN target reflects a two-pronged approach:
  • Reduce the carbon footprint of our most common beverage can formats per region by 10% from 2010 to 2020 through efforts that are in our control, such as optimizing the weight of our cans and our plants’ energy efficiency.
  • Combined with the efforts of industry partners, like our suppliers and customers, increase beverage can recycling rates as well as to reduce the energy intensity of aluminum production along the supply chain

With a 26% reduction through the end of 2019, Ball is on pace to meet the global target. Exemplary projects from around the globe that contributed to the progress achieved to date include:
  • In our global metal beverage packaging business, we improved energy efficiency by 14% per can produced.
  • We successfully continued to optimize the weight of our cans. The launch of StarCan in Europe, South America, and North Americain reduces can weight by between 3% and 8% compared to preceding beverage cans of the same size. Thus lowering the carbon footprint of our products and contributing to our emissions reduction target.
  • While the Brazilian recycling rate for beverage cans remained exceptionally high with 97% of all cans recycled in 2018, the metal packaging recycling rates in Europe increased 11% since 2010.
  • In 2015 Ball installed wind turbines on land next to its Findlay, Ohio metal everage manufacturing plant. The wind turbines now generate 20% of Findlay, Ohio's annual electricity consumption.
  • In Europe the carbon intensity of the aluminum rolling process fell by 25% from 2010 to 2015 and by 11% for the extrusion process over the same period.
All Cut/4 CArboN calculations were extensively reviewed and are based on ISO 14044 compliant LCA models (the international standard for LCA), as well as the GHG Protocol Product Life Cycle Accounting and Reporting Standard.