Communicating chilled refreshment

Thermochromic ink changes color as soon as the ideal drinking temperature is reached.


Why use this effect?

  • Packaging can reveal messages when the can is cold enough
  • Color change indicates that the drink is perfectly chilled
  • Creating interactive opportunities for consumers
  • Great for improving user experience

Important things to know

  • Thermochromic ink is a printing ink which changes color when the can gets cold. It provides a visual tenperature indicator to indicate when the product inside the can is chilled to a designated temperature
  • Thermochromic inks are available in a limited number of colors. White to color or color to color are available. It is not possible to match an exact Pantone color*
  • The Thermochromic effect is availble on all can sizes


For more information, visit our online design and print portal.

Thermochromic can image

Contact Ball

For more information

E: ballemea@ball.com