Celebrate the sun

Photochromic inks change color as soon as the can is taken outside and exposed to natural sunlight.
 

Why use this effect?

• The colors come to life when outside
• Packaging can reveal messages when exposed to the sun
• Great for communicating outdoor living and healthy lifestyle values
• Ideal for differentiated and interactive consumer experience at festivals and similar occasions  

Important things to know

• Photochromic describes the reaction of this ink when exposed to sunlight. Indoors, the ink is protected from UV rays by the window glass and appears almost as a pearlescent white color. When taken outdoors, the ink reacts with UV rays and by magic it shows up in different colors.
• Photochromic ink is worth considering for brands consumed mainly outdiirs, in parks, at festivals or outdoor sporting events
• Photochromic inks are available in a limited number of colors. Pearlescent white to color available. It is not possible to match an exact Pantone color*
• The Photochromic ink is available on all can sizes

For more information, visit our online design and print portal.