Pure sophistication.

Matte over varnish produces a low sheen effect creating a striking on-shelf alternative to conventional gloss finish.
 

Why use this effect?

• Creates a natural or frosted 'just out of the fridge' look
• Ideal for impact at point-of-purchase
• Great for premium and modern appeal
• Brands make a sophisticated apperance on shelf
• More interaction with the packaging as the consumer feels the velvet-like surface

Important things to know

• The matte effect is an overall effect meaning that all the colors on your design appear matte with the same velvety softness
• With reduced reflective priorities, Matte OV is recommended for use with QR/AR applications
• The matte effect is available on all can sizes