Tue, 24 Sep 2019

Ball Corporation (NYSE: BLL) returns to BrauBeviale this November with an extensive product range, a redesigned  portfolio of innovative special effects, and a unique sustainability vision around beverage cans within a truly circular economy.

This year, the beverage can achieved greater success with more brands choosing to use this sustainable packaging solution for new product launches, resulting in cans now making up 22% of all launches. Growth is seen across traditional beverages while sharing the excitement with newly emerging players like canned water growing by 9% and canned wine growing by 6%.
Shatterproof and lightweight, the can is easy to transport and store while addressing key market trends for on-the-go consumption and health and wellness. Quick to chill and oozing the ‘pick me up’ refreshment moment, the convenient pack helps brands to protect their beverage from light sensitive ingredients.
Ball will be unveiling their creative special effects range to compliment the extensive portfolio of cans, ends, bottles and tabs, demonstrating innovative and inspiring ways for brands to accelerate brand growth and explore the 360 canvas of the can. As the market leader, Ball utilizes their total network, and is proud to offer the total package to customers to help them grow their business, drive sales and improve their sustainability goals.
With consumers becoming more aware of their unintentional impacts on the environment, brands are making smarter decisions to feed the demand. Research from Ball has found that 78% of consumers worldwide expect beverage brands to transition to more environmentally friendly containers in the next five years. Unlike some other formats, cans are easy to recycle and the metal can be recycled forever without losing quality. 
Ana Neale, Director, Marketing & Strategic Planning, Ball Beverage Packaging Europe, said: “We’re excited to welcome visitors to our stand this year at BrauBeviale to explore our portfolio and share our passion on why the can is the ideal beverage container. As the most recycled beverage container in the world, more brands than ever are enriching their portfolio with cans to solve their packaging needs. We’re not only seeing more traditional categories either, with canned wine, juice, iced tea and coffee, also tapping into new occasions and enriching that moment of consumption for consumers. Our team are on hand to guide customers through their journey into canning, sharing best practice, design expertise, technical support and close collaboration”.
Held in Nuremberg from the 12th – 14th of November, visit Ball at BrauBeviale at stand 115, Hall 4A, to discover its sustainability vision and find out how cans will help accelerate the development of brands.