Why use this effect?

• The colors come to life when outside
• Packaging can reveal messages when exposed to the sun
• Great for communicating outdoor living and healthy lifestyle values
• Ideal for differentiated and interactive consumer experience at festivals and similar occasions

Things to know

• Photochromic describes the reaction of this ink when exposed to sunlight -Indoors the ink is protected from UV rays by the window glass and appears almost as a pearlescent white color. When taken outdoors, the ink reacts with UV rays and by magic it shows up in different colors
• Photochromic ink is worth considering for brands consumed mainly outdoors, in parks, at festivals or outdoor sporting events
• Photochromic inks are available in a limited number of colors. Pearlescent white to color available. It is not possible to match an exact Pantone color*
• The photochromic effect is available on all can sizes
• Elements created using photochromic ink should be placed in the main body of the can
• We recommend design ideas are submitted to ensure the final artwork is feasible*
• Compatible with cold-fill and pasteurization processes up to 82°C but not for retort
• Inks do not react when indoors next to a closed window or under supermarket lighting (D65 / TL85 bulbs)

*For all our design guidelines for this special finish and available colors visit the Ball print guidelines portal
 

Contact our team 

Let’s work together on your next campaign and make ‘what if’ a reality for your business with our range of special effect inks and finishes. Contact our team below and see what’s possible!