Henkel's strategy is to achieve more with less: creating more value at a reduced environmental footprint.
In 2013, Henkel and Ball collaborated on a new, lighter weight aluminum aerosol can for our Fa brand. Using recycled aluminum, Ball created a stronger, lighter alloy while maintaining packaging integrity. This new approach reduced the weight of the can by 10 percent -- a milestone for high-pressure aerosol cans -- and further reductions are still expected.
The new aerosol can clearly contributes to our “more with less” strategy and the use of recycled aluminum is an important step towards "closing the loop" for aerosol cans. In fact, using the appropriate aluminum material quality, we should be able to recycle this can continuously in the future.
Recycling is a challenge that Henkel, Ball and other partners must tackle. Consumers in some countries are still uncertain whether aerosol containers are recyclable and can be placed into recycling bins. Therefore, we applaud Ball’s efforts -- for example, its engagement in the MetalMatters program in the United Kingdom -- to educate our consumers on recycling.
We also see the need to broaden recovery streams in countries like the United States. To this end, joint industry efforts must be strengthened to ensure that all local recovery schemes accept empty aerosol cans, so that consumers can recycle their aerosol cans properly.
By using less material and increasing recycling rates of our aerosol cans, we can reduce the environmental impacts of our products. This is especially true for aluminum packaging. We expect Ball to support our efforts to develop innovative styling products. By providing packaging materials and recycling solutions that deliver more value to Henkel, our consumers and society at a reduced environmental footprint, Ball enables Henkel to achieve more with less.
- Dr. Rolf Bayersdorfer Corporate Director, Henkel Beauty Care, R&D Hair Styling/Aerosols Henkel AG & Co. KGaA