Beverage Cans

Ball takes pride in creating beverage packaging that is smart, practical, eye-catching and sustainable. We are convinced that only one beverage container delivers unrivaled benefits—the beverage can. Lightweight, strong and economical, the aluminum can is today’s preferred package. It chills faster than any other beverage container, is the world’s most recycled drink container, and its unique stacking ability and high cube efficiency makes transport and storage very efficient.


In addition to metal packaging’s unique sustainability credentials, such as infinite recyclability and versatility, a multitude of factors influence the product environmental footprint of a beverage can. To simplify complex interdependencies of sustainability aspects in the can’s life cycle, Ball developed and was the first can maker to publicly commit to an ambitious product carbon footprint reduction target. Cut/4 CArboN is yet another example of how we prove that our customer’s mission is critical to us: they want to know how we contribute to the achievement of their own ambitious carbon footprint targets.


Lightweighting is a major contributor to our 2020 beverage can carbon footprint reduction target. Success stories from the reporting period include:
  • Through lightweighting, we reduced aluminum use in our Global Metal Beverage Packaging business by more than 30,000 metric tons, which equates to saving more than 100,000 metric tons of carbon dioxide emissions, or the emissions of 21,000 U.S. passenger vehicles per year.
  • Ball introduced an ultra-light can in Europe. A step change in can manufacturing, this first-ever 33-centiliter aluminum can body weighs less than 10 grams. Compared to its predecessor, this ultralight can saves approximately 5 percent metal.
  • In Asia, we continued to convert to a smaller diameter can end, resulting in an end that is approximately 25 percent lighter.
Coors Light Bottles
Case Study: Aluminum Bottle Revolution
What if you could get the portability, recyclability and freshness of a can, but you didn’t have to give up the reclosability benefits of a bottle? Ball manufactures the lightest 16-ounce aluminum beverage bottles on the market and we successfully converted several customers to Alumi-Tek® from other available bottle technologies.

When compared to these alternatives, our bottles use approximately 50 percent less aluminum, resulting in a significantly reduced environmental footprint. Building on the knowledge we gained in over a decade of aluminum bottle manufacturing, we began manufacturing The Coca-Cola Company’s contour-shaped aluminum beverage bottle in the U.S. in 2015. A result of close customer collaboration, and the dedication of our innovation and operations teams, this new bottle is a standout on premise and in retail locations.

The shaped bottle weighs approximately 15 percent less than the competitive product, which was on the market in 2015, and has an estimated 11 percent lower carbon footprint. With that, it provides a valuable contribution to Coca-Cola’s ambitious goal of reducing the carbon footprint of “the drink in your hand” by 25 percent by 2020.


Beverage Cans: The Most Sustainable Package

Click "play" to learn more about the can's sustainability benefits.

Customer Perspective

“We understand that the innovation process is ongoing, and to be successful, it is essential to have both dedicated staff and investments dedicated to this process. Ball must increasingly invest in its innovation processes and new technologies.

By staying close to its customers, understanding their needs and restrictions, even anticipating them, Ball gains insights that benefit the innovation process. Ball, driving its efforts in this direction, will contribute more and more to the creative process and diversification of its customers, positioning itself ahead of other players in the market.

With its significant focus on sustainability, Ball truly sets itself apart from the competitors when it comes to supply chain management process and customer service.”

- Douglas Costa, Marketing Director, Grupo Petropolis
Douglas Costa image