Ball

Drive for 10

The power of 10

Ensuring our future is as bright as our past

In order to look forward with certainty, we need to fully understand the past. Ball began in 1880 with five brothers and a dream. We know who we are – we take pride in our rich history, our tradition of delivering value to our stakeholders.

We understand and appreciate the road that brought us to where we are today, and we believe our heritage is a competitive advantage – offering a strong foundation for future success. Not only that, but we have a clear path to attain that success. We call it “Drive for 10.”

Our Drive for 10 vision identifies these five levers as key to growing our business and achieving long-term success:
  • Maximizing value in our existing businesses
  • Expanding into new products and capabilities
  • Aligning ourselves with the right customers and markets
  • Broadening our geographic reach
  • Leveraging our know-how and technological expertise to provide a competitive advantage
Drive for 10 logo

Ball's Drive for 10 Vision

Learn more about Ball and our vision for growing our businesses and achieving long-term success.

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    Drive for 10
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    Who We Are

We know who we are

Proud of our rich history, we recognize the whole of our company is greater than the sum of its parts. Most importantly, we believe in our people, our culture and our ability to deliver value to all our stakeholders. Though we encourage and embrace our diversity of thought, business, location and language, we are “One Ball,” valuing:
  • Uncompromising Integrity
  • Being Close to Our Customers
  • Behaving Like Owners
  • Focusing on Attention to Detail
  • Being Innovative

We know where we are going


We want to be the best at everything we do, and will continually strive for perfection as we pursue our strategy of: 
  • Maximizing value in our existing businesses
  • Expanding into new products and categories
  • Aligning ourselves with right customers and markets
  • Broadening our geographic reach
  • Leveraging our know-how and technological expertise to provide a competitive advantage

We know what is important

To reach our goals, we must excel in these areas:
  • Customer Focus: We must be viewed as a strategic partner with each of our key customers.
  • Operational Excellence: We must be the most competitive in terms of cost, quality and service in all the markets in which we compete by continually driving for efficiencies in all our processes.
  • Innovation & Business Development: We must identify and drive profitable growth.
  • People and Culture Focus: We must have the best people, providing them the right support, rewards and growth opportunities to thrive.
  • Sustainability: We must balance our economic, environmental and social impacts for greater long-term success.