News Release

Hiball Energy Expands into 8.4oz. Cans from Ball

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BROOMFIELD, Colo., March 7, 2014 /PRNewswire/ -- Hiball Energy, the pioneer of sparkling energy water and organic energy drinks, is set to launch four of its most popular sparkling energy water flavors and two flavors of its organic energy drinks including a new Ginger Ale Flavor in Ball Corporation's conveniently sized 8.4oz. aluminum cans today at the Natural Products Expo West in Anaheim, Calif.

"There are three main reasons for us to expand into the smaller 8.4oz. can," said Todd Berardi, founder and president of Hiball Energy. "Consumer demand is our primary driver. Many of our female consumers asked us for a smaller size for a variety of reasons, including being easier to carry, wanting less to consume in a single sitting and being able to fit Hiball in a purse without adding too much weight and space. We also received many requests from our on-premise food and corporate campus accounts for a smaller can that their on-the-go patrons could take with them at a lower price point. Lastly, the smaller cans also allow for more flexible single-serve and multi-serve four-pack display opportunities at key retailers."

Similar to Hiball's 16oz. offerings, the new 8.4oz. cans aim to enhance consumers' experiences further by using Ball's "cold activation" technology. A pattern of sparkling dots on the can turn from white to blue when the cans reach a temperature of 45 degrees F (8 degrees C), indicating that the beverage inside is at an optimal drinking temperature.

"Beverage brand owners continue to offer more specialty sizes and shapes of aluminum cans and bottles to meet consumer demand for the right product in the right package for the right occasion," said Bruce Doelling, vice president, sales for Ball's North American metal beverage business. "The functional benefits of the can, including its abilities to chill faster, retain carbonation and provide fantastic portability, are matched by its 100-percent infinite recyclability, making it the most sustainable package for sparkling energy water and organic energy drinks."

Hiball will be showcasing its new 8.4oz. cans today through Sunday at the Anaheim Convention Center. Show attendees are invited to stop by and check out the new lineup at booth #4810.

About Hiball Energy

Hiball Energy is the pioneer of energy drinks for the health-conscious consumer: premium, refreshing, sparkling energy waters and organic energy drinks made with organic and fair trade ingredients whenever possible. Hiball Energy products contain a proprietary organic energy blend of guarana, ginseng and caffeine with the addition of B-Vitamins (B3, B5, B6, B12). Hiball Energy is currently the fastest growing natural/organic energy drink brand according to SPINS and is sold nationally at fine retailers. Please visit for more information.

About Ball Corporation

Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2013 sales of $8.5 billion. For more information, visit, or connect with us on Facebook or Twitter.

Forward-Looking Statements

This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties, which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99 in our Form 10-K, which are available on our website and at Factors that might affect: a) our packaging segments include product demand fluctuations; availability/cost of raw materials; competitive packaging, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve productivity improvements or cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange or tax rates; b) our aerospace segment include funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts; c) the company as a whole include those listed plus: changes in senior management; successful or unsuccessful acquisitions and divestitures; regulatory action or issues including tax, environmental, health and workplace safety, including U.S. FDA and other actions or public concerns affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; litigation; strikes; labor cost changes; rates of return on assets of the company's defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget, sequestration and debt limit; reduced cash flow; ability to achieve cost-out initiatives; interest rates affecting our debt.

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SOURCE Ball Corporation