Though beverage can recycling rates in China are very high (estimated at 90 percent for aluminum cans, 75 percent for steel packaging), the environmental benefits of recycling are not well known. Ball launched recan Asia in 2007 to create programs to educate consumers, especially children, about the positive impacts of recycling. recan Asia also conducted research about the behavioral aspects of consumer waste disposal so that effective consumer messaging and education campaigns can be developed.
IMPROVING OUR UNDERSTANDING OF RECYCLING IN CHINA
Because official packaging recycling statistics for China are not yet available, Ball and its customers and industry partners initiated a research project to study the characteristics of packaging waste sent to landfills. After the initial survey in 2010, a 2013 follow-up study allowed scientists at the Chinese Research Academy of Environmental Science to evaluate trends.