2020 Sustainability Goals

Ball developed 10 new ambitious goals to achieve by 2020. The goals are backed by detailed, shorter-term goals in each business, region and at the plant-level.
Goal By When
Cut the carbon footprint of our beverage cans by 25 percent (considering goals on multiple product stewardship issues, including weight optimization, energy in can making and metal production, recycling rates) (2010 baseline) 2020
Achieve industry recycling rate targets for metal packaging products in developed markets, and work toward measurement and improvement of metal packaging recycling in emerging markets 2020
Deliver three major aerospace programs that will provide significant benefits in areas such as climate change, weather, drought, pollution and biodiversity measurements 2020
Reduce three-year rolling average Total Recordable Incident Rate by 25 percent (2015) 2020
By year-end 2016, determine baseline for electricity, natural gas, water, waste and VOCs for our company post-close of the Rexam acquisition and commit to bottom-up normalized targets for our global beverage can business by mid-2017 (2015)
  • Improve energy efficiency by 5 percent (2016 baseline)
  • Improve water efficiency by 5 percent (2016)
  • Reduce total waste generation per unit of production by 6 percent (2016)

Determine a science-based greenhouse gas emission reduction target by mid-2018 (2015) 2018
Enhance overall employee engagement and talent retention by assessing and continuously improving the processes that support the way we acquire, onboard, develop and move talent at Ball 2020
Roll out diversity and inclusion tools globally, expand our Ball Resource Groups company-wide, and meet the criteria required to secure a place on the Diversity, Inc. Top 50 Companies for Diversity 2020
Global roll out of Community Ambassadors program 2020
Establish 2030 global volunteer goal that is aligned with the UN Sustainable Development Goals 2020


2014-2015 Sustainability Goals

The table below lists the sustainability goals we published for the previous reporting period (2014-2015) and the achievement status for year-end 2015. Ball achieved two-thirds of the 22 sustainability goals. For six of the goals, we achieved reasonable progress, but did not reach the goal. For two of our goals, our performance showed negative trends.
Goal By When Status
Cut the carbon footprint of our beverage cans by one-fourth (against a 2010 baseline) 2020
Reduce aluminum use in our global beverage can operations by 30,000 metric tons through further lightweighting, saving approximately 240,000 metric tons of greenhouse gas emissions 2015
Commercialize a new, shaped aluminum bottle that weighs 15 percent less than the competitive product on the market in 2013 2015
Launch 10 percent lighter aerosol can with recycled aluminum in the Americas 2015
Roll out internal life cycle assessment (LCA) tool to innovation and engineering teams 2015
Work with industry partners to update LCA for beverage cans in North America 2015
Support the achievement of a 75 percent recycling rate for aluminum beverage cans in the U.S. and Europe 2015
Support the achievement of an 80 percent recycling rate for all metal packaging in Europe 2020
Support development of a global standard that promotes sustainable practices across the aluminum value chain (Aluminum Stewardship Initiative) 2015
Reduce total recordable incident rate by 10 percent Annual
Improve greenhouse gas emissions intensity from our operations by 10 percent (compared to a 2010 baseline) 2015
Improve energy efficiency by 2 percent in our global can businesses 2015
Improve water efficiency by 3.2 percent in our global can businesses 2015
Reduce total waste by 4.5 percent and waste to landfill by 22 percent per unit of production in our global can businesses 2015
Realize 70 percent recycling/reuse rate for all waste generated in our global can businesses 2015
Maintain or improve employee engagement scores in our second global employee engagement survey 2014
Review, harmonize, and improve tools and processes for onboarding new employees and transitioning current employees into leadership roles 2015
Meet or exceed high-performing companies’ scores in diversity and inclusion in our third global employee engagement survey 2016
Triple the number of employees participating in Ball’s Community Ambassador program 2015
Achieve 100 percent plant participation in community program 2015
Refine and standardize impact measurement tools for The Ball Foundation grants 2015
met/on track not met, right trend not met, wrong trend