Energy Drinks - The Power Booster
Energy drinks are a staple in the beverage market, demonstrating consistent and sustainable growth since they came into fashion back in the late 90s. Younger, active consumers are keen fans of the quick energy boost the drinks provide. This market segment also places a premium on 'fun' - a message clearly communicated by the often eclectic packaging graphics that the can, with its 360 degree canvas, effortlessly provides.
Cans are light weight, keeping beverages cooler and fresher longer and, due to their unbreakable nature, make the perfect choice for people on the go.
Energy drinks can be found in a range of can formats. However, the 50cl standard can and the 25cl slim can have been the packaging of choice, with trends showing a keen interest in exploring formats such as the 33cl sleek can.