Augmented Reality - Entry into Another World
Packaging is about the people who use it. Turn your beverage can into a medium and use it to trigger a mobile, augmented reality experience. Pioneering the use of augmented reality (AR) in metal packaging, Ball developed a unique solution to customize packaging without making visible design changes. Any logo or other ‘on can’ object can trigger the virtual world. With the help of AR, virtual objects, premises or effects can be inserted into the consumer’s live environment - extending reality into another dimension. This effect creates a unique emotional consumer experience while helping to enhance brand loyalty.