Ball

B-Can

B-Can

The B-Can - where durability meets un-compromised product integrity- is one of Ball’s most groundbreaking technologies. Launched in 2013, the B-Can features 5 percent less material weight than the standard can, representing a new can format with a mass consistent with the ultimate expectations of its end use. Offering the same brand promise as the standard can, Ball ”engineered out the unnecessary” – a practice based not on what is technologically feasible, but rather on what is actually needed to perform. Running at a consistent speed and performing like a standard can throughout production and filling, the B-Can is the answer to the less is more equation.

ENGINEERING OUT THE UNNECESSARY

At Ball, we continue to develop a line of products whose mass is consistent with the ultimate expectations of their end use. The reduced weight status of this group is not based on what is technologically feasible but rather on what is technologically needed to perform.
Such innovative solutions are all a part of our 30-year history, or ‘Right-Way’ journey, in the reduction of our carbon footprint.

THE B-CAN

  • The structural integrity of the can/end is not compromised
  • New formats continue to effectively protect the beverage
  • Remains attractive on the shelves
  • Ensures the overall brand experience/satisfaction remains unchanged

WE CAN GUARANTEE A SEAMLESS ADAPTATION TO EXISTING FILLING LINES

  • The B-Can runs at the same speed in its production and filling as the standard can
  • No downtime in production runs
  • B-Can and CDL End are highly compatible

CONSUMERS WILL APPRECIATE THE RESPONSIBLE MATERIAL CONSUMPTION

  • Products continue to meet performance expectations
  • Demonstrable responsiveness to retailers' environmental goals and objectives
  • A significant reduction of metal entering the processing stream
"A theoretical switch of European production of 33 cl and 50 cl standard aluminum beverage cans to the B-Can represents yearly savings of 19.000 tons of aluminum – equivalent to approximately 100 Jumbo Jets."

Contact Ball

For more information

E: BallEurope@ball.com