Ball

Growing Number of Craft Brewers Among our European Customers

Growing Number of Craft Brewers Among our European Customers

1/20/2017 12:00:00 AM

CRAFT BEER IN CAN POPULARITY CONTINUES TO GROW

Ball, the world’s largest canmaker, has collaborated with Norwegian craft brewer Lervig Aktiebryggeri, to produce packaging for selected expressions of its craft beer range. This sees Ball extending its cooperation with craft brewers, now manufacturing cans for craft beer in Norway in addition to the UK, Ireland, Germany, Spain and Sweden.

Using Ball’s 330ml and 500ml can, the canned offering comes in a range of eight flavors including Lucky Jack American Pale Ale, Lucky Jack Grapefruit and Sour Suzy (a.k.a Berliner Weisse). The cans reflect the premium, yet classic feel of the beer using various two-tone combinations against a silver background and display traditional Norwegian characters such as Vikings and fishermen.

Beverage cans provide the perfect packaging format for craft beer, not only preserving the taste of the beverage exactly as the brewer intended, but also protecting the product during transit, whilst remaining lightweight. The 360°, branding potential provides a platform for craft brewers to communicate their story and passion and stand out on the shelf.

Mike Murphy, Brewmaster at Lervig, comments; “Ball was great in helping translate our established designs onto can. As a brewer, we don’t follow the rules and we’re looking to enhance our packaging by implementing aspects of Ball’s extensive value range, as well as moving more of our products into can”.

Christian Nilsson, Sales Manager for the Nordic and Baltic states at Ball, adds; “At Ball, collaborating with customers is extremely important and it’s great to see so many craft beer brands from around the world embracing the beverage can as the preferred packaging solution. Lervig really understands the sustainable credentials of the can and encourages its customers to recycle their cans”.

The cans are manufactured out of Ball’s Malmö factory in Sweden and are exported to approximately 25 countries and growing.

For more information, please visit http://lervig.no/


About Ball Corporation

Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 18,700 people worldwide and pro forma 2015 net sales were $11.0 billion.

For more information, visit www.ball.com/ or connect with us on Facebook or Twitter.


Forward-Looking Statements

This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties, which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99 in our Form 10-K, which are available on our website and at www.sec.gov. Factors that might affect: a) our packaging segments include product demand fluctuations; availability/cost of raw materials; competitive packaging, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve productivity improvements or cost  reductions; mandatory deposit or other restrictive packaging laws; customer and supplier consolidation, power and supply chain influence; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange or tax rates; b) our aerospace segment include funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts; c) the company as a whole include those listed plus: changes in senior management; regulatory action or issues including tax, environmental, health and workplace safety, including U.S. FDA and other actions or public concerns affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; litigation; strikes; labor cost changes; rates of return on assets of the company's defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget, sequestration and debt limit; reduced cash flow; ability to achieve cost-out initiatives; interest rates affecting our debt; and successful or unsuccessful acquisitions and divestitures, including with respect to the Rexam PLC acquisition; the effect of the acquisition on our business relationships, operating results and business generally; the outcome of any legal proceedings that may be instituted against us related to the acquisition of Rexam PLC.