Our community impact extends beyond corporate giving. Employees in North America and Europe use our company’s employee matching gift program to increase the impact of their personal financial gifts to nonprofits and higher educational institutions – in 2010 and 2011, Ball and our employees gave nearly $1 million to our communities through this program. For decades Ball has also conducted employee giving campaigns for United Way, an international nonprofit organization that pools volunteer efforts and fundraising support for numerous community organizations. Ball and its employees raised about $2.5 million through campaigns at more than 30 locations from plant donations, employee contributions and matching funds during the reporting period.
Foothills United Way
Ball has worked with The United Way in the United States for decades. What do you consider to be major challenges for Ball to increase employee engagement in the community through giving and volunteering, especially with younger generations?
Ball Corporation and its employees, through a long-standing partnership with United Way, lead by example in supporting the communities in which Ball’s employees live and work. Foothills United Way is honored to continue that relationship today as we work together to advance the common good through community engagement.
Moving forward, the opportunities for increasing employee engagement lie in furthering corporate and individual knowledge of how organizations such as United Way effectively address the needs in the community and the value of each individual effort. Through education and partnership, Ball employees and various organizations can work together to craft long-term solutions and create a better life for everyone.